Hero photo — family or community member at growing station
Growing in Atlanta
500+ Households
Community rooted
Georgia STEM aligned
No pesticides, ever
Grant-eligible partnerships
Metro Atlanta and surrounding areas
2
Who We Serve
Hydroponics built for everyone
Whether you are educating the next generation, growing community resilience, or building careers in agriculture, Produce'd has a program built for you.
For Schools
Students at classroom growing station
STEM Education
Science students can taste
Georgia standards-aligned curriculum, in-classroom hydroponic installations, and ongoing teacher support for K-12 schools.
Monthly hydroponic delivery service. Everything you need to grow fresh food at home, delivered to your door.
$99 / month
GrowBlock product photo
For Home or School
GrowBlock
A standalone hydroponic unit built for any space. Countertop to classroom, it grows wherever you put it.
$1,979
GrowEdu Kit product photo
For Schools
GrowEdu Kit
A complete classroom kit with teacher manual, 25 hydroponic pods, stickers, posters, and curriculum resources.
$20
Wireframe note: Product names and prices pulled from existing shop. Greg to confirm full catalog before launch.
Community harvest or installation photo
4
Our Impact
Growing Atlanta, one harvest at a time
500+
Households growing at home
32+
Atlanta schools with active programs
12K
Pounds of produce grown and shared
18+
Community org partnerships
Wireframe note: All stats are placeholders. Greg to verify figures before launch. Numbers animate on scroll.
Limited spots each month
Come see where your food grows.
The GrowTour is a hands-on visit to Produce'd growing facility. See the systems, meet the team, ask every question, and leave with a plant. Your $25 applies toward your first month.
"My kids ask to water their system every morning now. We have never been this excited about vegetables before."
Tamara B.
Decatur, GA
Educator
"The curriculum alignment made this an easy yes for our administration. Our fifth graders are running the GrowBlock like scientists."
Marcus H.
5th Grade Science, Southwest Atlanta
Community Org
"Greg showed up with real solutions. The partnership fit our grant requirements and our community loved every single workshop."
Keisha W.
Program Director, West End
Greg Crafter portrait
7
Our Founder
Meet Greg Crafter
Built in Atlanta. Grown from community.
Greg started Produce'd as a direct response to what he saw growing up in South and West Atlanta. Food deserts do not happen by accident, and he knew that real change had to start at the root level. Produce'd exists because access to fresh food is a justice issue and urban agriculture is one of its most tangible solutions.
What is hydroponic farming and why does it matter for Atlanta families?
A plain-language breakdown of how hydroponics works, why it produces cleaner food, and how Produce'd is bringing it into homes and classrooms across metro Atlanta.
Greg Crafter
February 14, 2026
Post image
For Schools
How GrowBlock is transforming classrooms in Georgia
Three teachers share what happened when a living hydroponic system moved into their STEM classrooms.
Produce'd Team
January 28, 2026
Post image
For Community
Produce'd at the Atlanta Science Festival: What we learned
A recap of our biggest event of the year and the conversations that came out of it.
Greg Crafter
January 10, 2026
Post image
Workforce Dev
5 things to grow in your GrowBox this spring
Seasonal picks from Greg on what grows best for Atlanta households right now.
Greg Crafter
December 5, 2025
Post image
For Schools
The A in STEAM is for Agriculture
Why hands-on agriculture belongs at the center of every Georgia STEM classroom.
Wireframe note: Resource content is curated and uploaded by Greg and the Produce'd team. All resource counts are placeholders. Filter and tab interactions update the grid dynamically.
Georgia STEM Aligned
Science students can taste.
Produce'd brings living hydroponic systems into Atlanta classrooms with curriculum, support, and real-world STEM that students actually connect with.
We have a full standards crosswalk available in the Resource Library covering K-12 Georgia STEM standards by grade band. Download it for your admin team.
Can we use Title I or grant funding?
Yes. We provide grant-ready documentation and a Title I alignment document with every school proposal at no extra cost.
What happens over the summer?
We offer summer maintenance support so your GrowBlock is ready to go in the fall. Summer pilot programs are also available.
How long does installation take?
Most classroom installations are completed in a single half-day. Teacher training is included. The system is growing by end of day.
Food Justice Partnerships
Grow food justice together.
Produce'd works alongside nonprofits, churches, food banks, and community orgs in South and West Atlanta to make fresh food accessible where it is needed most.
Yes. Community partnership pricing is tiered and designed to be accessible. We also help identify grant funding to offset costs entirely.
What grants are we eligible for?
USDA urban agriculture grants, local Atlanta food equity funds, and several private foundations. Download our checklist for a full breakdown.
Can multiple orgs apply together?
Yes. We support multi-org consortium deals and joint grant applications for organizations serving overlapping communities.
How do you measure impact?
Every partner receives a quarterly impact dashboard tracking produce harvested, community members served, and program engagement metrics.
Shop
All Products
Find your grow system.
From monthly hydroponic deliveries for the home to classroom kits for educators, everything Produce'd offers is in one place.
GrowBox hero product photo
Most Popular
GrowBox
The world's simplest monthly hydroponic delivery service. Each box includes hydroponic pods, nutrients, seasonal variety, and a getting-started guide. Cancel anytime.
Wireframe note: Full product grid pulls from WooCommerce. Greg to confirm full catalog, current prices, and in-stock status before launch.
★
Our Story
Built in Atlanta. Rooted in community.
Produce'd is not a startup pitch. It is a response. A direct answer to what food deserts do to communities, and what growing food together can undo.
1
Founder Story
Meet Greg Crafter
He did not start Produce'd to build a business. He started it to fix something.
Growing up watching food deserts define outcomes in South and West Atlanta, Greg Crafter understood something deeply personal about the connection between what people eat and what they are able to become. The grocery gap in his community was not an abstraction. It was his neighbors, his family, his block.
Produce'd started as a direct response to that reality. Not a nonprofit grant play. Not a pitch deck. A real, working system to grow fresh food in the places that needed it most, and to teach the people in those places how to do it themselves.
Today Produce'd serves hundreds of families, dozens of Atlanta schools, and a growing network of community organizations. Every product sold and every partnership signed is still driven by the same question Greg started with: what would it take to make fresh food a right, not a privilege, in our city?
Greg Crafter portrait photo
2
Mission and Values
What we believe and how we work
Food is a right
Access to fresh, nutritious food should never depend on your zip code. Everything we build is oriented around closing the gap.
Community before product
We measure success by the people we serve, the pounds harvested, and the lasting relationships built, not just transactions.
Education is the root
A GrowBlock in a classroom is not just equipment. It is the start of a relationship between a student and where food comes from.
3
Our Journey
How we got to where we are
2019
Produce'd is founded
Greg Crafter launches Produce'd in Atlanta with a focus on community-based urban agriculture and food education.
2021
First school partnerships
Produce'd installs the first GrowBlock units in metro Atlanta classrooms and launches the GrowEdu curriculum.
2023
GrowBox launches
Monthly hydroponic delivery service launches for Atlanta families, expanding the mission beyond schools into homes.
2026
500+ households, 32 schools, growing
Produce'd serves families, schools, and community organizations across metro Atlanta with no signs of slowing down.
4
Press
Produce'd in the media
Atlanta Journal-Constitution
How Produce'd is changing food access in South Atlanta
You will be redirected to Eventbrite to complete payment. Your $25 is credited toward your first subscription month.
2
What to Expect
Your two hours at the farm
1
Welcome and farm walkthrough
Greg or a team member walks you through the full growing facility, explaining the hydroponic systems and seasonal crops in plain language.
2
Hands-on growing demo
You get hands-on time with the GrowBlock and GrowBox systems. Plant pods, check nutrients, see exactly how the maintenance works day to day.
3
Open Q&A with the team
Ask every question you have. No sales pitch, no pressure. Just honest answers about what a subscription or school program looks like.
4
Leave with a plant
Every tour guest leaves with something to grow. Your $25 also applies as a full credit toward your first GrowBox or GrowBlock subscription month.
Location
Produce'd Farm
4074 Club Howell Hwy, Suite 6 · Atlanta, Georgia 30269
3
GrowTour FAQ
Before you book
Can I bring my kids?
Absolutely. The GrowTour is designed for all ages. Kids especially love the hands-on growing demo.
Is the $25 refundable?
The $25 is non-refundable but it applies as full credit toward your first subscription month, so it never goes to waste.
Can schools book group tours?
Yes. Group tours for schools and organizations are available. Contact us directly to arrange a custom visit for your team.
How long does the tour last?
Most GrowTours run about 90 minutes to two hours, including the walkthrough, demo, and Q&A time.
✉
Contact
We would love to hear from you.
Whether you are a family curious about GrowBox, a school ready to partner, or a nonprofit exploring a collaboration, reach out. Greg personally reviews every message.
Produce'd connects schools, communities, and workforce development through hydroponics. Our training programs build hands-on ag-tech skills for careers that AI cannot replace.
Funded through United Way of Metro Atlanta. Apprenticeship and internship tracks available. Corporate ESG partnerships welcome.
Companies, aerospace defense firms, ESG programs, and Atlanta Airport bid partners seeking ag-tech workforce initiatives.
Individual Applicants
Job seekers and career changers ready for hands-on ag-tech apprenticeships and internship tracks.
United Way
Funding Partner
Career Rise
Training Partner
1
Choose Your Path
Two ways to partner with Produce'd
Whether your organization is investing in workforce equity or you are an individual ready to build a career in agriculture, there is a clear path forward.
Corporate Partners
Companies, ESG programs, and organizations looking to invest in ag-tech workforce pipelines, co-fund apprenticeships, or build employee engagement programs around food and agriculture.
Job seekers and career changers ready to build real skills in ag-tech through apprenticeships and internships. Applications are handled through our partner organizations.
As automation reshapes the labor market, hands-on food production and ag-tech training represent one of the most durable career pathways available. Produce'd was built for exactly this moment.
The program combines apprenticeship infrastructure, pre-screening through staffing partners, and United Way of Metro Atlanta funding to create a workforce pipeline that is accessible, practical, and tied to real employer demand.
Funded through United Way of Metro Atlanta
Pre-screened applicants via staffing partners
Apprenticeship and internship tracks available
ESG-aligned for corporate reporting requirements
Program Snapshot
Program tracksApprenticeship + Internship
Application routeVia partner orgs
Funding sourceUnited Way of Metro Atlanta
CurriculumSample schedule coming soon
Wireframe note: Greg to provide week-by-week curriculum schedule for display here.
"The program gave me real skills and a real job. I never thought agriculture was a path for someone like me."
Career Rise Apprentice
Via United Way of Metro Atlanta
Wireframe note: Greg to confirm permission to use Career Rise apprentice LinkedIn post as testimonial.
Partner with Produce'd to fund apprenticeships, build ESG-aligned employee programs, and create measurable workforce equity impact across metro Atlanta through ag-tech training.
Co-fund apprenticeship cohorts alongside United Way of Metro Atlanta. Your investment creates measurable placement outcomes and meets ESG workforce equity reporting requirements.
Employee ESG Programs
Design employee engagement programs around hydroponics and urban agriculture. Used by aerospace defense firms and corporations with active ESG and environmental reporting goals.
Institutional Bids
Exploring large-scale ag-tech workforce infrastructure, including the Atlanta Airport bid opportunity. Contact us to discuss institutional partnership structures and timelines.
2
What Partners Receive
Measurable impact. Real reporting.
Every corporate partnership includes structured impact documentation built to meet ESG reporting standards. You will know exactly what your investment created.
Quarterly impact dashboard
Trainees enrolled, certifications earned, placement outcomes, and employer feedback — delivered every quarter.
ESG-ready documentation
Pre-formatted workforce equity data for annual ESG reports, grant applications, and board-level presentations.
Brand co-presence
Recognized as a Produce'd workforce partner on the website, in program materials, and at community events.
Early talent pipeline
First access to program graduates for hiring consideration before any public posting.
Start a partnership conversation
Greg personally reviews every corporate inquiry. Tell us about your organization and your goals and we will respond within two business days.
Produce'd offers apprenticeships and internships in ag-tech and urban agriculture. Applications are handled through our partner organizations — not directly through Produce'd.
No prior agriculture experience required. If you are ready to learn and work with your hands, there is a path here for you.
Produce'd does not take direct applications. Instead we partner with established workforce organizations who pre-screen candidates and connect them to our training program.
1
Find your partner org
Browse the partner directory below and choose the organization that serves your area or situation.
2
Submit your application
Apply directly through the partner organization's intake process. They handle pre-screening on Produce'd's behalf.
3
Get matched to a track
Once pre-screened, you will be matched to either the apprenticeship or internship track based on your background and goals.
4
Train and get placed
Complete the hands-on ag-tech training program at Produce'd. Graduates receive job placement support through the partner network.
Wireframe note: Greg to provide week-by-week schedule for full curriculum display.
Track Two
Internship
Shorter-term exposure to ag-tech operations. Ideal for students, career explorers, and candidates assessing fit.
DurationTBD — curriculum in development
CompensationStipend-based
Pre-screeningVia partner org intake
Open toStudents and career changers
Wireframe note: Greg to confirm internship eligibility requirements and stipend structure.
3
Partner Directory
Apply through one of our partners
Each organization below serves a different community. Choose the one that fits your situation and apply through their intake process. They will connect you to Produce'd from there.
Primary Partner
United Way of Metro Atlanta
The primary funder and intake partner for Produce'd workforce programs. Apply through United Way of Metro Atlanta to be considered for the apprenticeship track.
Career Rise apprentices have trained directly with Produce'd. Apply through Career Rise if you are interested in their apprenticeship track in agriculture and ag-tech.